AI Tooling & Agents for Pricing, Promotions and Negotiation

Why Ours Works

Decisions, Not Numbers

The overview, the analysis, the plan and the next action, in minutes instead of weeks.

Knows Your Business

We give the AI the context. Your country, category, customer and supplier, all taken into account when it proposes the next move.

Built by People Who Did the Job

The way we set prices, built promotional plans and negotiated with retailers ourselves.

Stays in Your Environment

Hosted in your own environment. Your data and your insights stay with you.

From Data to Decision

An Excel tool gives you a number. Our tooling gives you the overview, the analysis, the plan and the action, in one continuous cycle. AI designed to work with you.

Overview

See it yourself

Clear dashboards on your own data. Margin, promotions, price ladders, risk. Every view you need, always up to date, no analyst needed.

Analysis

Together with Falcon's AI Engine

Ask it in plain words: which promotions work best within Capsules? The AI agent answers with the numbers behind it and what to do next. It knows your categories, customers and countries, and takes on the recurring analysis too. In the tool or in Microsoft Teams, on your data.

Plan

Built with AI

Turn the analysis into a plan: a promotional calendar, a price move, a negotiation line. With recommendations, a summary of the analysis behind it and a fresh report, ready to share.

Action

The loop

An action plan per customer and per country, with targets. Results come back into the tool, the plan adjusts, and the next cycle starts from what worked.

The Tools

Four tools, empowered by our AI Engine. Inside a Falcon project, or licensed to your team with onboarding. Offline versions, without AI, available as well.

Promo Tool

Every promotion, by retailer, mechanic and week, with its uplift, cost and return. Example: which of last year's promotions paid back, and the plan for next year.

Profit Pool

Where the value sits between you and the retailer, by customer, category and SKU, and how it evolves over time. Every change broken down into its drivers. Shelf price, net price, promo, mix and innovation.

Negotiation

Every offer simulated on the full P&L, with investments and counterparts, and tracked country by country across customers and alliances. Example: the investment needed to reach a target index, and where to put it to reduce risk.

European Risk Exposure

What European buying alliances could cost you, by product, country and customer. Example: the risk per product and customer, and the action plan to close it.