What We Do
A cost increase is not a price increase. We use every lever of revenue growth management, price, promotions, portfolio and mix, and trade terms, to protect your margin and your brand power. With your European risk exposure under control, top line and bottom line.
Pricing
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From consumer price positioning to net customer price. A pricing plan per customer, built on cost, value and what the market will accept.
Trade Promotions
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Which promotions pay back and which only buy volume. A promo calendar with ROI per activation.
Portfolio & Mix
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Pack-price architecture and mix. Growth from the products, formats and channels that earn the most.
Trade Terms & Negotiation
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Structured, value-based negotiations. The P&L impact of every concession before you commit, and the playbook to defend it.
European Risk Exposure
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What European buying alliances could cost you, by country and customer, and the commercial response.